BRIDEBOOK
BRIDEBOOK

BRIDEBOOK
BRIDEBOOK

Driving long-term engagement for 1.9M couples
PROJECT INFORMATION
Year
2023
CLIENT
BRIDEBOOK
Contribution
UX DESIGN
VISUAL DESIGN
PLATFORM
MOBILE
desktop
TEAM - sHOREDITCH dESIGN
Madalina Loghin - UX/UI
Dylan MacKay - sENIOR UX/UI
Emma JAMES - pROJECT maNAGER
Andrew Burton - Creative Director
ALL-IN-ONE WEDDING PLANNING
Bridebook is a wedding planning app used by 1.9 million engaged couples to plan every aspect of their big day: from finding venues and suppliers to managing budgets, guest lists, and timelines.
Initially focused on venue discovery, Bridebook has since evolved into a comprehensive platform that supports couples throughout their entire wedding journey.

(01)
THE PROBLEM
The Onboarding Gap That Cost Engagement
To unlock more value for both users and the business, Bridebook set out to expand beyond venues and grow its supplier marketplace, including photographers, florists, caterers, and more.
This strategic shift introduced a core product challenge: many couples weren’t staying engaged long enough to discover or interact with these additional services. Internally, this was known as the “Venue to Supplier (VTS)” challenge, focused on two key goals:
VTS Retention
Improving user retention
VTS Conversion
Increasing engagement with suppliers
(02)
MY ROLE
Turning Insight into Impact
As a UX/UI Designer, I worked alongside a senior designer and cross-functional stakeholders to address Bridebook’s shift from a venue-centric product to a broader “Venue to Supplier” (VTS) planning journey. The goal was to help couples stay engaged beyond the venue stage and make it easier to discover relevant suppliers at the right moment.
I was responsible for key parts of the UX groundwork and early product direction, contributing to several experience improvements:
Improved
— app navigation for clearer, more intuitive supplier discovery
Simplified
— the onboarding flow to reduce friction and early drop-off
Contributed
— to a visual refresh, supporting the evolving rebrand
Designed
— personalised, relevant entry points into the supplier marketplace
I played an end-to-end role in shaping the early product direction across onboarding, navigation and supplier discovery. I worked closely with the senior designer, PM and stakeholders, owning and delivering the following areas:
UX audits
Competitor benchmarking
Identified friction points in onboarding and navigation, analysed client research and testing insights, and surfaced common pain points and opportunities.
Mapping user flows
Wireframing
UI exploration
Created low-fidelity flows, explored UX-to-UI directions and helped shape the structure for key early-journey screens.
Prototyping
Stakeholder collaboration
Built prototypes for alignment, workshops and user testing, helping accelerate decisions and unify direction across teams.
Rebrand contribution
UI rollout
Supported the rebrand workshop with colour and typography proposals and rolled out the chosen UI direction across
key screens.
User testing
Refinement
Tested flows with engaged couples (first-time and returning users), refined the experience based on feedback, and prepared the final deliverables for engineering.


(03)
COLLABORATION & TRADEOFFS
Shaping Direction Together
Aligning on strategy
The project unfolded while Bridebook was redefining its supplier strategy and broadening the planning journey. As insights emerged, we worked with the senior designer, PM and stakeholders to prioritise what would deliver the most value early on.
Balancing tradeoffs
Some supplier-related decisions sat outside product’s control, and onboarding needed to stay lightweight to avoid friction. We adjusted scope as we learned more, focusing our effort on the highest-impact navigation and onboarding changes.
Working within real constraints
Limited user access meant relying on existing research, qualitative testing and internal reviews to guide decisions. We chose a UI direction flexible enough to keep pace with the in-progress rebrand while still improving clarity and hierarchy.
But the process wasn’t always linear. Stakeholder feedback loops, shifting priorities, and a mid-sprint brand refresh meant frequent pivots, open communication, and some tough calls along the way. I’ll touch on a few of these challenges below.
(04)
PROJECT CHALLENGES
The Messy Middle
Shifting priorities and conflicting stakeholder feedback
Feedback came from multiple Bridebook stakeholders, and their perspectives didn’t always align, requiring careful navigation and frequent iteration to find balanced solutions.
Mid-project brand refresh
The introduction of new primary and secondary colours and typography meant we had to rapidly realign the visual design through collaborative workshops.
User testing challenges
Some testing rounds didn’t produce actionable insights, prompting us to refine our research approach and retest to ensure valid feedback. Also, attendance issues sometimes limited feedback to only a few participants, which led stakeholders to prioritise changes based on business objectives rather than testing data alone.
Positive outcome
Navigating these challenges strengthened team collaboration and ultimately led to a more polished, user-focused product experience.

(05)
SOLUTIONS
Solving the Venue to Supplier Puzzle
A Smarter, Simpler Onboarding Flow
To reduce drop-off and guide couples smoothly into planning, we simplified onboarding and introduced contextual touchpoints that surface suppliers at the right moments.
Key improvements
Streamlined sign-up with clearer steps and progressive disclosure
Personalised recommendations based on preferences and the planning stage
Timely prompts and supplier cards that feel relevant and helpful
Visual cues and progress indicators to keep momentum
Trade-offs & constraints
-> A heavier onboarding would have improved personalisation but increased drop-off, so we kept it lean and built flexible supplier touchpoints while strategy was still shifting.
-> Limited testing and an active rebrand meant we couldn’t rely on perfect data or final visuals, so decisions were shaped by existing research and adaptable UI patterns.
Impact
A clearer, more personal start to planning that boosted confidence and supplier exploration, with stakeholders recognising stronger clarity and alignment.
Navigation That Guides, Not Hides
We redesigned the navigation and homepage to make supplier discovery easier and more intuitive, moving beyond venues to highlight the full planning journey.
Key improvements
Simplified global navigation to reflect how couples plan
Homepage refresh with entry points into key categories (photographers, florists, etc.)
Visual clarity through better hierarchy, layout, and accessible
touch targets
Trade-offs & constraints
-> We couldn’t fully overhaul the IA due to engineering constraints, so we focused on simplifying the highest-impact areas while working within the structure already in place.
Impact
By aligning the IA with real user goals, we made it easier for couples to find the right suppliers, boosting the marketplace’s visibility and value.
A Modern Look to Match a Modern Product
We led a UI refresh to bring Bridebook’s interface in line with user expectations, introducing new colours, typography, and visual polish across the experience.
Key improvements
Introduced a warmer, more inviting primary colour and refined supporting palette
Updated typeface for better readability and a more
contemporary feelApplied the new visual direction across onboarding, homepage, and navigation flows
Trade-offs & constraints
-> We couldn’t drift too far from the existing brand, so updates to colour, typography and graphic elements had to feel like an evolution, not a reinvention.
-> New visuals were rolled out step by step in key areas first, so they strengthened the experience without jarring users or disrupting the overall product.
Impact
The refreshed look elevated the brand perception, improved visual clarity, and created a more cohesive experience, while still keeping usability and accessibility front and centre.
(06)
OUTCOMES
The Aftermath: What We Improved
Although post-launch metrics were unavailable, the design improvements delivered several clear qualitative wins:
Improved clarity and usability
Simplified navigation and onboarding flows made it easier for users to understand Bridebook’s offerings beyond venue booking, reducing confusion and cognitive load.
Enhanced first-time experience
A redesigned homepage and onboarding journey created a more welcoming, intuitive introduction, helping couples stay engaged early in
their planning.
Stronger alignment with user goals
Personalised entry points into the supplier marketplace helped couples feel supported based on their unique stage in the wedding journey.
Positive feedback from internal stakeholders
Our design decisions fostered stronger alignment between product, design, and business teams, paving the way for future improvements in supplier discovery and retention.






(07)
TESTIMONIAL
Don’t Just Take My Word For It
Hamish Shephard - founder and CEO of Bridebook
“
Congrats on the launch of Navigation! It is now live! : ) A wonderful moment for BB. Thank you for all your tireless work on it. You were a truly integral part and wonderful to see it live. Excited for our couples to be and our competitors to be! And delighted our couples no longer think they have teleported to the 90s :) It will create joy for thousands and thousands of happy couples so well done and thank you!
(08)
FULL CASE STUDY
Want the full breakdown?
Full case study available on request.


© ALL RIGHTS RESERVED
Madalina Loghin 2025

© ALL RIGHTS RESERVED
Madalina Loghin 2025
ALL-IN-ONE WEDDING PLANNING
Bridebook is a wedding planning app used by 1.9 million engaged couples to plan every aspect of their big day: from finding venues and suppliers to managing budgets, guest lists, and timelines.
Initially focused on venue discovery, Bridebook has since evolved into a comprehensive platform that supports couples throughout their entire wedding journey.

(01)
THE PROBLEM
The Onboarding Gap That Cost Engagement
To unlock more value for both users and the business, Bridebook set out to expand beyond venues and grow its supplier marketplace, including photographers, florists, caterers, and more.
This strategic shift introduced a core product challenge: many couples weren’t staying engaged long enough to discover or interact with these additional services. Internally, this was known as the “Venue to Supplier (VTS)” challenge, focused on two key goals:
VTS Retention
Improving user retention
VTS Conversion
Increasing engagement with suppliers
(02)
MY ROLE
Turning Insight into Impact
As a UX/UI Designer, I worked alongside a senior designer and cross-functional stakeholders to address Bridebook’s shift from a venue-centric product to a broader “Venue to Supplier” (VTS) planning journey. The goal was to help couples stay engaged beyond the venue stage and make it easier to discover relevant suppliers at the right moment.
I was responsible for key parts of the UX groundwork and early product direction, contributing to several experience improvements:
Improved
— app navigation for clearer, more intuitive supplier discovery
Simplified
— the onboarding flow to reduce friction and early drop-off
Contributed
— to a visual refresh, supporting the evolving rebrand
Designed
— personalised, relevant entry points into the supplier marketplace
I played an end-to-end role in shaping the early product direction across onboarding, navigation and supplier discovery. I worked closely with the senior designer, PM and stakeholders, owning and delivering the following areas:
UX audits
Competitor benchmarking
Identified friction points in onboarding and navigation, analysed client research and testing insights, and surfaced common pain points and opportunities.
Mapping user flows
Wireframing
UI exploration
Created low-fidelity flows, explored UX-to-UI directions and helped shape the structure for key early-journey screens.
Prototyping
Stakeholder collaboration
Built prototypes for alignment, workshops and user testing, helping accelerate decisions and unify direction across teams.
Rebrand contribution
UI rollout
Supported the rebrand workshop with colour and typography proposals and rolled out the chosen UI direction across key screens.
User testing
Refinement
Tested flows with engaged couples (first-time and returning users), refined the experience based on feedback, and prepared the final deliverables
for engineering.


But the process wasn’t always linear. Stakeholder feedback loops, shifting priorities, and a mid-sprint brand refresh meant frequent pivots, open communication, and some tough calls along the way. I’ll touch on a few of these challenges below.
(04)
PROJECT CHALLENGES
Shifting priorities and conflicting stakeholder feedback
Feedback came from multiple Bridebook stakeholders, and their perspectives didn’t always align, requiring careful navigation and frequent iteration to find balanced solutions.
Mid-project brand refresh
The introduction of new primary and secondary colours and typography meant we had to rapidly realign the visual design through collaborative workshops.
User testing challenges
Some testing rounds didn’t produce actionable insights, prompting us to refine our research approach and retest to ensure valid feedback. Also, attendance issues sometimes limited feedback to only a few participants, which led stakeholders to prioritise changes based on business objectives rather than testing
data alone.
Positive outcome
Navigating these challenges strengthened team collaboration and ultimately led to a more polished, user-focused product experience.
The Messy Middle

(05)
SOLUTIONS
A Smarter, Simpler Onboarding Flow
To reduce drop-off and guide couples smoothly into planning, we simplified onboarding and introduced contextual touchpoints that surface suppliers at the right moments.
Key improvements
Streamlined sign-up with clearer steps and progressive disclosure
Personalised recommendations based on preferences and the planning stage
Timely prompts and supplier cards that feel relevant and helpful
Visual cues and progress indicators to keep momentum
Impact
A clearer, more personal start to planning that boosted confidence and supplier exploration, with stakeholders recognising stronger clarity and alignment.
Trade-offs & constraints
-> A heavier onboarding would have improved personalisation but increased drop-off, so we kept it lean and built flexible supplier touchpoints while strategy was still shifting.
-> Limited testing and an active rebrand meant we couldn’t rely on perfect data or final visuals, so decisions were shaped by existing research and adaptable UI patterns.
Timely Touchpoints That Drive Supplier Discovery
We introduced smarter, more contextual entry points to the supplier marketplace, based on where each couple was in their planning journey.
Key improvements
Designed tailored experiences for key moments (e.g. “venue booked” vs. “just getting started”)
Created smarter prompts and supplier cards that felt timely
and helpfulSurface suppliers based on real planning behaviours, not
just categories
Impact
By making supplier discovery feel more relevant and well-timed, we increased engagement with non-venue services, bringing users deeper into the product and closer to Bridebook’s business goals.
Navigation That Guides, Not Hides
We redesigned the navigation and homepage to make supplier discovery easier and more intuitive, moving beyond venues to highlight the full planning journey.
Key improvements
Simplified global navigation to reflect how couples plan
Homepage refresh with entry points into key categories (photographers, florists, etc.)
Visual clarity through better hierarchy, layout, and accessible
touch targets
Impact
By aligning the IA with real user goals, we made it easier for couples to find the right suppliers, boosting the marketplace’s visibility
and value.
Trade-offs & constraints
-> We couldn’t fully overhaul the IA due to engineering constraints, so we focused on simplifying the highest-impact areas while working within the structure already in place.
A Modern Look to Match a Modern Product
We led a UI refresh to bring Bridebook’s interface in line with user expectations, introducing new colours, typography, and visual polish across the experience.
Key improvements
Introduced a warmer, more inviting primary colour and refined supporting palette
Updated typeface for better readability and a more
contemporary feelApplied the new visual direction across onboarding, homepage, and navigation flows
Impact
The refreshed look elevated the brand perception, improved visual clarity, and created a more cohesive experience, while still keeping usability and accessibility front and centre.
Trade-offs & constraints
-> We couldn’t drift too far from the existing brand, so updates to colour, typography and graphic elements had to feel like an evolution, not a reinvention.
-> New visuals were rolled out step by step in key areas first, so they strengthened the experience without jarring users or disrupting the overall product.
Solving the Venue to Supplier Puzzle
(03)
COLLABORATION & TRADEOFFS
Aligning on strategy
The project unfolded while Bridebook was redefining its supplier strategy and broadening the planning journey. As insights emerged, we worked with the senior designer, PM and stakeholders to prioritise what would deliver the most value early on.
Balancing tradeoffs
Some supplier-related decisions sat outside product’s control, and onboarding needed to stay lightweight to avoid friction. We adjusted scope as we learned more, focusing our effort on the highest-impact navigation and onboarding changes.
Working within real constraints
Limited user access meant relying on existing research, qualitative testing and internal reviews to guide decisions. We chose a UI direction flexible enough to keep pace with the in-progress rebrand while still improving clarity and hierarchy.
Shaping Direction Together
(06)
OUTCOMES
The Aftermath: What We Improved
Although post-launch metrics were unavailable, the design improvements delivered several clear qualitative wins:
Improved clarity and usability
Simplified navigation and onboarding flows made it easier for users to understand Bridebook’s offerings beyond venue booking, reducing confusion and cognitive load.
Enhanced first-time experience
A redesigned homepage and onboarding journey created a more welcoming, intuitive introduction, helping couples stay engaged early in their planning.
Stronger alignment with user goals
Personalised entry points into the supplier marketplace helped couples feel supported based on their unique stage in the wedding journey.
Positive feedback from internal stakeholders
Our design decisions fostered stronger alignment between product, design, and business teams, paving the way for future improvements in supplier discovery and retention.






(07)
TESTIMONIAL
Don’t Just Take My Word for It
Hamish Shephard - founder and CEO of Bridebook
“
Congrats on the launch of Navigation! It is now live! : ) A wonderful moment for BB. Thank you for all your tireless work on it. You were a truly integral part and wonderful to see it live. Excited for our couples to be and our competitors to be! And delighted our couples no longer think they have teleported to the 90s :) It will create joy for thousands and thousands of happy couples so well done and thank you!
(08)
FULL CASE STUDY
Want the full breakdown?
Full case study available on request.

PROJECT INFORMATION
CLIENT
BRIDEBOOK
Year
2023
Contribution
UX DESIGN
VISUAL DESIGN
PLATFORM
MOBILE
desktop
TEAM - sHOREDITCH dESIGN
Madalina Loghin - UX/UI
Dylan MacKay - sENIOR UX/UI
Emma JAMES - pROJECT maNAGER
Andrew Burton - Creative Director
Driving long-term engagement for 1.9M couples

© ALL RIGHTS RESERVED
Madalina Loghin 2025

© ALL RIGHTS RESERVED
Madalina Loghin 2025
BRIDEBOOK
BRIDEBOOK

ALL-IN-ONE WEDDING PLANNING
Bridebook is a wedding planning app used by 1.9 million engaged couples to plan every aspect of their big day: from finding venues and suppliers to managing budgets, guest lists, and timelines.
Initially focused on venue discovery, Bridebook has since evolved into a comprehensive platform that supports couples throughout their entire wedding journey.

(01)
THE PROBLEM
The Onboarding Gap That Cost Engagement
To unlock more value for both users and the business, Bridebook set out to expand beyond venues and grow its supplier marketplace, including photographers, florists, caterers,
and more.
This strategic shift introduced a core product challenge: many couples weren’t staying engaged long enough to discover or interact with these additional services. Internally, this was known as the “Venue to Supplier (VTS)” challenge, focused on two key goals:
VTS Retention
Improving user retention
VTS Conversion
Increasing engagement with suppliers
(02)
MY ROLE
Turning Insight into Impact
As a UX/UI Designer, I worked alongside a senior designer and cross-functional stakeholders to address Bridebook’s shift from a venue-centric product to a broader “Venue to Supplier” (VTS) planning journey. The goal was to help couples stay engaged beyond the venue stage and make it easier to discover relevant suppliers at the right moment.
I was responsible for key parts of the UX groundwork and early product direction, contributing to several experience improvements:
Improved
— app navigation for clearer, more intuitive supplier discovery
Simplified
— the onboarding flow to reduce friction and early drop-off
Contributed
— to a visual refresh, supporting the evolving rebrand
Designed
— personalised, relevant entry points into the supplier marketplace
I played an end-to-end role in shaping the early product direction across onboarding, navigation and supplier discovery. I worked closely with the senior designer, PM and stakeholders, owning and delivering the following areas:
UX audits
Competitor benchmarking
Identified friction points in onboarding and navigation, analysed client research and testing insights, and surfaced common pain points and opportunities.
Mapping user flows
Wireframing
UI exploration
Created low-fidelity flows, explored UX-to-UI directions and helped shape the structure for key early-journey screens.
Prototyping
Stakeholder collaboration
Built prototypes for alignment, workshops and user testing, helping accelerate decisions and unify direction across teams.
Rebrand contribution
UI rollout
Supported the rebrand workshop with colour and typography proposals and rolled out the chosen UI direction across key screens.
User testing
Refinement
Tested flows with engaged couples (first-time and returning users), refined the experience based on feedback, and prepared the final deliverables
for engineering.


But the process wasn’t always linear. Stakeholder feedback loops, shifting priorities, and a mid-sprint brand refresh meant frequent pivots, open communication, and some tough calls along the way. I’ll touch on a few of these challenges below.
(04)
PROJECT CHALLENGES
Shifting priorities and conflicting stakeholder feedback
Feedback came from multiple Bridebook stakeholders, and their perspectives didn’t always align, requiring careful navigation and frequent iteration to find balanced solutions.
Mid-project brand refresh
The introduction of new primary and secondary colours and typography meant we had to rapidly realign the visual design through collaborative workshops.
User testing challenges
Some testing rounds didn’t produce actionable insights, prompting us to refine our research approach and retest to ensure valid feedback. Also, attendance issues sometimes limited feedback to only a few participants, which led stakeholders to prioritise changes based on business objectives rather than testing data alone.
Positive outcome
Navigating these challenges strengthened team collaboration and ultimately led to a more polished, user-focused product experience.
The Messy Middle
(03)
COLLABORATION & TRADEOFFS
Aligning on strategy
The project unfolded while Bridebook was redefining its supplier strategy and broadening the planning journey. As insights emerged, we worked with the senior designer, PM and stakeholders to prioritise what would deliver the most value early on.
Balancing tradeoffs
Some supplier-related decisions sat outside product’s control, and onboarding needed to stay lightweight to avoid friction. We adjusted scope as we learned more, focusing our effort on the highest-impact navigation and onboarding changes.
Working within real constraints
Limited user access meant relying on existing research, qualitative testing and internal reviews to guide decisions. We chose a UI direction flexible enough to keep pace with the in-progress rebrand while still improving clarity and hierarchy.
Shaping Direction Together

(05)
SOLUTIONS
Solving the Venue to Supplier Puzzle
A Smarter, Simpler Onboarding Flow
To reduce drop-off and guide couples smoothly into planning, we simplified onboarding and introduced contextual touchpoints that surface suppliers at the right moments.To reduce drop-off and guide couples smoothly into planning, we simplified onboarding and introduced contextual touchpoints that surface suppliers at the right moments.
Key improvements
Streamlined sign-up with clearer steps and progressive disclosure
Personalised recommendations based on preferences and the planning stage
Timely prompts and supplier cards that feel relevant and helpful
Visual cues and progress indicators to keep momentum
Impact
A more intuitive and personal experience that makes it easier for couples to get started and more likely to explore the supplier marketplace.
Trade-offs & constraints
-> A heavier onboarding would have improved personalisation but increased drop-off, so we kept it lean and built flexible supplier touchpoints while strategy was still shifting.
-> Limited testing and an active rebrand meant we couldn’t rely on perfect data or final visuals, so decisions were shaped by existing research and adaptable UI patterns.
Timely Touchpoints That Drive Supplier Discovery
We introduced smarter, more contextual entry points to the supplier marketplace, based on where each couple was in their planning journey.
Key improvements
Designed tailored experiences for key moments (e.g. “venue booked” vs. “just getting started”)
Created smarter prompts and supplier cards that felt timely and helpful
Surface suppliers based on real planning behaviours, not just categories
Impact
By making supplier discovery feel more relevant and well-timed, we increased engagement with non-venue services, bringing users deeper into the product and closer to Bridebook’s business goals.
Navigation That Guides, Not Hides
We redesigned the navigation and homepage to make supplier discovery easier and more intuitive, moving beyond venues to highlight the full planning journey.
Key improvements
Simplified global navigation to reflect how couples plan
Homepage refresh with entry points into key categories (photographers, florists, etc.)
Visual clarity through better hierarchy, layout, and accessible touch targets
Impact
By aligning the IA with real user goals, we made it easier for couples to find the right suppliers, boosting the marketplace’s visibility and value.
Trade-offs & constraints
-> We couldn’t fully overhaul the IA due to engineering constraints, so we focused on simplifying the highest-impact areas while working within the structure already in place.
A Modern Look to Match a Modern Product
We led a UI refresh to bring Bridebook’s interface in line with user expectations, introducing new colours, typography, and visual polish across the experience.
Key improvements
Introduced a warmer, more inviting primary colour and refined supporting palette
Updated typeface for better readability and a more contemporary feel
Applied the new visual direction across onboarding, homepage, and navigation flows
Impact
The refreshed look elevated the brand perception, improved visual clarity, and created a more cohesive experience, while still keeping usability and accessibility front and centre.
Trade-offs & constraints
-> We couldn’t drift too far from the existing brand, so updates to colour, typography and graphic elements had to feel like an evolution, not a reinvention.
-> New visuals were rolled out step by step in key areas first, so they strengthened the experience without jarring users or disrupting the overall product.
(06)
OUTCOMES
The Aftermath: What We Improved
Although post-launch metrics were unavailable, the design improvements delivered several clear qualitative wins:
Improved clarity and usability
Simplified navigation and onboarding flows made it easier for users to understand Bridebook’s offerings beyond venue booking, reducing confusion and cognitive load.
Enhanced first-time experience
A redesigned homepage and onboarding journey created a more welcoming, intuitive introduction, helping couples stay engaged early in their planning.
Stronger alignment with user goals
Personalised entry points into the supplier marketplace helped couples feel supported based on their unique stage in the wedding journey.
Positive feedback from internal stakeholders
Our design decisions fostered stronger alignment between product, design, and business teams, paving the way for future improvements in supplier discovery and retention.






(07)
TESTIMONIAL
Don’t Just Take My Word For It
Hamish Shephard - founder and CEO of Bridebook
“
Congrats on the launch of Navigation! It is now live! : ) A wonderful moment for BB. Thank you for all your tireless work on it. You were a truly integral part and wonderful to see it live. Excited for our couples to be and our competitors to be! And delighted our couples no longer think they have teleported to the 90s :) It will create joy for thousands and thousands of happy couples so well done and thank you!
(08)
FULL CASE STUDY
Want the full breakdown?
Full case study available on request.

PROJECT INFORMATION
Year
2023
CLIENT
BRIDEBOOK
Contribution
UX DESIGN
VISUAL DESIGN
PLATFORM
MOBILE
desktop
TEAM - sHOREDITCH dESIGN
Madalina Loghin - UX/UI
Dylan MacKay - sENIOR UX/UI
Emma JAMES - pROJECT maNAGER
Andrew Burton - Creative Director
Driving long-term engagement for 1.9M couples
BRIDEBOOK
BRIDEBOOK

BRIDEBOOK
BRIDEBOOK


© ALL RIGHTS RESERVED
Madalina Loghin 2025

© ALL RIGHTS RESERVED
Madalina Loghin 2025









