Product Designer with 4 years’ experience across B2C products
I’m a product designer who enjoys working where things aren’t fully defined yet. I help teams cut through complexity and shape core user flows that make products easier to understand and use.
My work sits at the intersection of strategy, empathy, and execution. I’ve worked across research, wireframing, prototyping, and UI design, always with a focus on impact, whether that’s improving engagement, simplifying workflows, or helping users get to value faster.
I’m comfortable taking ownership, asking the hard questions early, and bringing structure when problems feel messy. I enjoy collaborating closely with engineers, product managers, and researchers, and I like iterating together until something feels solid, not just “done”.
Outside of work, I’m a mum, photographer, and DIY enthusiast. I’m drawn to details, experimentation, and figuring things out, the same mindset I bring into my design work.
Work Experience
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My experience in visual research, editorial production, and content creation helped me make sense of complex information and turn it into ideas that drive impact.
That foundation now shapes the way I approach design: understanding users, simplifying complexity, and designing digital products that deliver value both to people and to business.
SHOREDITCH DESIGN
ZAKKI
2021
UX/UI Designer
NEWS UK, ES, GRAZIA, ELLE, GLAMOUR
2017-2021
Visual Researcher & Shoot Producer
born in the eveniNG so love a good sunset
Catch me on the go, always out and about
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