I'm the designer you bring in when things are messy and need to make sense.

I'm drawn to complexity: unclear ownership, decision-heavy journeys, flows that have lost their shape. Not because I like chaos, but because untangling it is where I do my best work. I care about getting it right, not just getting it done.

Over 4+ years working across B2C products at scale, I've learned that good design lives in the details: the flow that almost works, the moment where a user hesitates, the screen that looks fine but feels wrong. I notice those things, and I fix them.

I come from a visual background, which means I bring both a strong UX eye and a high bar for craft. I don't think you should have to choose between something working well and looking good.

I take ownership. I ask the uncomfortable questions early. I work closely with product and engineering because good design doesn't happen in isolation.

Outside of work, I'm a mum and a photographer - someone who's always been drawn to detail, composition, and getting things just right.