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Product Designer with 4 years’ experience across B2C products

I’m a product designer who enjoys working where things aren’t fully defined yet. I help teams cut through complexity and shape core user flows that make products easier to understand and use.

My work sits at the intersection of strategy, empathy, and execution. I’ve worked across research, wireframing, prototyping, and UI design, always with a focus on impact, whether that’s improving engagement, simplifying workflows, or helping users get to value faster.

I’m comfortable taking ownership, asking the hard questions early, and bringing structure when problems feel messy. I enjoy collaborating closely with engineers, product managers, and researchers, and I like iterating together until something feels solid, not just “done”.

Outside of work, I’m a mum, photographer, and DIY enthusiast. I’m drawn to details, experimentation, and figuring things out, the same mindset I bring into my design work.

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Work Experience

My experience in visual research, editorial production, and content creation helped me make sense of complex information and turn it into ideas that drive impact.

That foundation now shapes the way I approach design: understanding users, simplifying complexity, and designing digital products that deliver value both to people and to business.

SHOREDITCH DESIGN

2022-2025

Product Designer (UX/UI)

2022-2025

Product Designer (UX/UI)

ZAKKI

2021

UX/UI Designer

NEWS UK, ES, GRAZIA, ELLE, GLAMOUR

2017-2021

Visual Researcher & Shoot Producer

born in the eveniNG so love a good sunset

Catch me on the go, always out and about

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What I Do

DISCOVERY

1/4

Uncover opportunities by understanding users, business goals, and the market. Gather insights through research to inform early decisions.

Research

Defining Objectives

User Analysis

Research and insights

CONCEPT DEVELOPMENT

2/4

Explore multiple ideas through sketches, prototypes, and user flows. I test quick concepts with users early to see what works before investing in high-fidelity designs. Collaboration and feedback guide the iteration.

Ideation

Sketching & Prototyping

User Flows & Journey Mapping

Early User Testing & Feedback Loops

EXECUTION

3/4

Bring concepts to life with polished, intuitive designs, aligned with brand and UX principles. Document systems, components, and interactions for consistency across the product.

UI Design

Design System / Style Guide

Interaction Design

HANDOFF & ITERATION

4/4

Prepare assets and documentation for development. Conduct final user testing and validation to ensure the product works as intended and meets both user and business goals. Iterate based on real-world feedback.

Developer Handoff

QA Support

User Testing & Validation

ITERATION

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B/

What I Do

DISCOVERY

1/4

Uncover opportunities by understanding users, business goals, and the market. Gather insights through research to inform early decisions.

Research

Defining Objectives

User Analysis

Research and insights

CONCEPT DEVELOPMENT

2/4

Explore multiple ideas through sketches, prototypes, and user flows. I test quick concepts with users early to see what works before investing in high-fidelity designs. Collaboration and feedback guide the iteration.

Ideation

Sketching & Prototyping

User Flows & Journey Mapping

Early User Testing & Feedback Loops

EXECUTION

3/4

Bring concepts to life with polished, intuitive designs, aligned with brand and UX principles. Document systems, components, and interactions for consistency across the product.

UI Design

Design System / Style Guide

Interaction Design

API integration

HANDOFF & ITERATION

4/4

Prepare assets and documentation for development. Conduct final user testing and validation to ensure the product works as intended and meets both user and business goals. Iterate based on real-world feedback.

Developer Handoff

QA Support

User Testing & Validation

ITERATION

Clients

© ALL RIGHTS RESERVED

Madalina Loghin 2025

© ALL RIGHTS RESERVED

Madalina Loghin 2025

© ALL RIGHTS RESERVED

Madalina Loghin 2025

© ALL RIGHTS RESERVED

Madalina Loghin 2025