I design with a balance of strategy and empathy, using research and collaboration to turn problems into products that actually work for people and business. I’ve worked across research, wireframing, prototyping, and UI design, always keeping an eye on impact, whether that’s engagement, retention, or making workflows simpler and smarter.
I thrive on untangling challenges, taking ownership, asking the tough questions early, and bringing clarity when things feel messy. Collaborating with engineers, PMs, and researchers energises me, and I love brainstorming, prototyping, and iterating until solutions stick.
Outside of work, I’m a mum, photographer, and DIY enthusiast. Time with my little one keeps me playful, resourceful, and endlessly curious, the same energy I bring to design. I’m also the friend who photographs little details, from coffee cups to colour palettes, for sparks of inspiration.
Work Experience
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My experience in visual research, editorial production, and content creation helped me make sense of complex information and turn it into ideas that drive impact.
That foundation now shapes the way I approach design: understanding users, simplifying complexity, and designing digital products that deliver value both to people and to business.
SHOREDITCH DESIGN
ZAKKI
NEWS UK, ES, GRAZIA, ELLE, GLAMOUR
born in the eveniNG so love a good sunset
Catch me on the go, always out and about
Clients
